After a long career in integrated marketing, building an agency that worked with many leading UK and international brands such as Bass, Volvo and Coca Cola, Keith formed Inside the Brand together with Dr Sukhwant Bal, a corporate psychologist. Inside the Brand helps clients turn aspirations into reality using unique techniques and practical toolkits that help hardwire culture and behaviours into an organisation.

Likes: Sailing, classic cars, great food (and wine!) and being with people with energy and lots of ideas.
Dislikes: Poor service, pomposity, meetings with no outcomes, bullies, the nanny state…..the list goes on!

Links: www.insidethebrand.co.uk