Mystified by YouTube? Wondering if viral will work for your campaigns? Want to leverage the power of viral film and YouTube for your clients? Viral film specialist ST16 are currently offering a free 1 hour seminar on 31st May. In this session we explore how to get results with viral film, pitfalls to avoid and what the future holds.
A big thank you to everyone that attended my presentation on 'Making it go viral' last week to members of the PRCA Digital Group at our hosts Porter Novelli London. The case studies sparked loads of questions and there was a genuine interest in the exciting possibilities of viral video for PR. The session inspired me to write about two of the top questions I've been asked by PR professionals; 'Can you use the viral approach for anything?' and 'What are some of the pitfalls of viral video?'
What a week! Last Wednesday saw ST16 win two great awards - the IVCA Clarion Viral: Public Sector Award for our Vampire Viral for NHS Northamptonshire and a Highly Commended Award for our Crashproof Viral for Safer Roads. Whoop whoop!
We’re all incredibly proud of these projects and the amazing results they’ve helped achieve for our clients.
The PRCA Digital Group (Public Relations Consultants Association), not to be confused with the Professional Rodeo Cowboy Association, have invited me to speak at an event entitled ‘Making it Go Viral’. I’m very much looking forward to sharing some of ST16’s insights on viral video and talking about some of our most recent case studies with the PR pros. Not to mention discussing all those tricky questions this very savvy audience are likely to throw my way!
You see a great viral video online and you share it with friends and colleagues. Many of us do it every day without a second thought as to why certain content triggers the ‘share’ impulse in our brains. As creators of content its handy to know what the science is behind a great viral video.
Someone had posted a comment about a video they had made to promote their online business. The video had been posted on YouTube and a link sent out to potential and existing customers in e-mails. However the film had not driven any sales and they wanted to know why...
Mystified by YouTube? Wondering if viral will work for your campaigns? Want to leverage the power of viral film and YouTube for your clients? Viral film specialist ST16 are currently offering a free 1 hour seminar on 31st May. In this session we explore how to get results with viral film, pitfalls to avoid and what the future holds.
The PRCA Digital Group (Public Relations Consultants Association), not to be confused with the Professional Rodeo Cowboy Association, have invited me to speak at an event entitled ‘Making it Go Viral’. I’m very much looking forward to sharing some of ST16’s insights on viral video and talking about some of our most recent case studies with the PR pros. Not to mention discussing all those tricky questions this very savvy audience are likely to throw my way!
You see a great viral video online and you share it with friends and colleagues. Many of us do it every day without a second thought as to why certain content triggers the ‘share’ impulse in our brains. As creators of content its handy to know what the science is behind a great viral video.
Last year we came up with a great idea for a client, they loved it. Unfortunately it meant creating a motorbike crash, on a budget.
I was involved with a