We’ve produced numerous viral videos with millions of views on YouTube. A great result and a great news story, but how do we know those views actually mean engagement? We have plenty of tricks up our sleeve for measuring engagement (and you’ll be pleased to know our viral film projects get this in spades…) but Facebook have now turned this art into a science…
Calum Brannan from those clever folks at CrowdControlHQ wrote a very helpful article on Reputation Online detailing EdgeRank, Facebook’s engagement algorithm. Calum explains that EdgeRank uses three measurement criteria, to tailor the Top News stream according to content deemed appropriate for each user.
Read the full story here…
For some great examples of driving engagement with viral video check-out:
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