Virals spread fast – in a good way. More and more people (especially young ones) like to pass them on to their friends and colleagues, simply by emailing a link. There are rules, though. They have to be short – normally up to 2 minutes. And they have to be cool, or funny, or interesting. A twist in a neatly shot film is always good. And a clever ‘seeding’ or placement strategy (which we can get going) always helps the viral on its way. It’s measurable too – we have the stats. Just one example: we achieved 2 million views in just over six months for a UK Primary Care Trust. And the numbers keep on growing…

One of ST16’s Youtube successes http://uk.youtube.com/watch?v=QsVvG5diSOA