Association of Healthcare Communicators Shortlist

The ST16 team are delighted that its ‘Speed Dating’ viral film was shortlisted in 'Best use of new media' and 'Best Social Marketing Campaign' at the AHC Awards 2009. Within just weeks of the launch the film had over 120,000 views.

Recognised as leading the way in social marketing viral media ST16 Creative Director Simon Crofts was asked to present to the conference. His presentation included the benefits of using video-sharing sites to communicate a socially beneficial message, how to approach a successful campaign to change behaviour and how to ensure you are measuring it correctly.

See the latest view count online www.youtube.com/watch?v=L9zc4wgMSNg

And the full case study and background to the project here
www.st16.co.uk/ow/studies/speeddating.aspx

Association of Healthcare Communicators www.assochealth.org.uk