‘Don’t flash and drive’ viral film top story in national newspaper

ST16 were recently surprised to discover their viral film featured in the Sun Online newspaper under the headline ‘2m hits for boob flash 'crash'’. Well, maybe not that surprised… the film has been rapidly developing a following online with over 4 million views on the popular websites break.com, Digg and YouTube to date.

Featuring young people messing about in cars, the film has a hard-hitting road safety message. Produced in conjunction with Anderson PR and UK Road Safety Organisations it aims to prevent young driver distraction.

The film demonstrates the power of online content and it’s ability, when creatively executed, to generate considerable amounts of free PR. The Sun article was the third most read article of the day, with a sizeable number of the client’s target audience within the demographic that reads the paper online. Figures as to how many people viewed it to follow.

Part of the huge success of ‘don’t flash and drive’ is the raging debate it has sparked online as to whether or not the film is ‘real’. Thousands of viewers have left comments such as, ‘Crazy but a good example on why you should keep your eyes on the road’ and ‘One of the best videos I've seen on Youtube.’

See it for yourself and join the debate: www.youtube.com/watch?v=L9zc4wgMSNg

And find the full case study and background to the project here.

The Sun article can be read here.