Seeding means placing the film where the right target audience will pick it up and start the distribution process, making your viral begin to grow. This is really important to make it a big success.

Seeding can be a bit of a dark art, and it’s constantly evolving. So we employ specialist partners who use scientific research and methods to guarantee distribution figures and help achieve the massive results that we get.

All this helps us (and you) to understand and stay on top of a rapidly changing world. And it’s the key to getting your message through to the audience you want to talk to – whoever and wherever they are.