Sometimes they don’t. And we’ve seen (other people’s) fail horribly. It isn’t as easy as it sounds to create a viral which will actually go…well, viral.

To make a viral a big success, it needs to self-propagate. If a friend or someone else you trust recommends something, you’re more likely to watch it, aren’t you? And that’s the key to virals. One person sends to two, two send to four, and before you know it the viewing numbers will be up to, well, millions if it’s good enough.

Accessing an audience like that - and at such a speed - would cost a fortune on TV. With virals, the cost per viewer drops continuously as the numbers grow. We can measure the results for you and get direct feedback from viewers. A clever viral will also transcend language and national barriers – so your audience can be even bigger and broader.

Viral films are great for social marketing and public affairs campaigns. But they’re brilliant too for the commercial world – raising brand awareness and promoting products in an unexpected, fun, high-impact way.

They’ll get through in ways that nothing else can to young things who can be really hard to reach. But they work fine for other age groups too (you’d be surprised how many silver surfers there are) because they can be so targeted.