3.3 million people have so far watched Steamy windows on YouTube. Three point three million! Isn’t that amazing?

More than 100,000 have also watched it on Kontraband. And there are many more thousands of views on blogs and embedded in websites.

After around six months, when the film was being distributed most quickly and growth was at its peak, this film was rated the 85th most viewed of all-time by UK YouTube. This result was previously unheard of for a viral film in the public sector.

The film has been rated an average 4 out of 5 by all 1300 plus viewers who rated it.

Around 10% of the target audience in Lancashire said they had seen the film voluntarily within the first 6 months. That’s up to 10,000 young drivers in the target location.

Nearly 200 spontaneous comments have been posted on YouTube, including the ones below. We’ve kept them just as they were:

overdocistri188: “ive never payed more attention to a commercial before.”

alyssapanikkk: “This is a great commercial. I'm a teenager and I watched this with my boyfriend. I think it really sends the message across...it should be played (on tv). It's one of the most effective ones I've seen.”

hbomb2704: “im like crying this is a great video to get a message out.”

nicc271: “thats good, at least gets the attention of the ppl, + its 2 right, tx 4 uploading this stuff.”

intel909: “Awsome! I got some shakes after I saw that. The message is simple and clear...”

pianogurl93: “how sad. my friends sent me this video. i was a little worried to view it at first. but wow. this is incredibly sad.” “omg thats a great way 2 get out the message!s”