As a company built on strong brand values and respect for people, it was critically important for ARM to welcome their new employees and partners in Japan in the most effective way possible. Since their international CEO was unavoidably committed elsewhere and unable to attend in person, we filmed his personal message of welcome and introduction. This way we were able to project his personality and key messages onto a large screen in the new offices – successfully conveying with impact the scale of their global operation, their successful worldwide growth and the CEO's understanding of Japanese culture.