Persuading young drivers not to drink and drive isn’t easy. Many have tried before, with mixed success. But it’s worth it. Even if you only save one life. North Lancashire PCT commissioned us to produce a short, hard-hitting film as part of their campaign to promote greater road safety. We recommended a viral as a way to get through to a target audience that’s notoriously difficult to reach and convince. The concept? A sex scene that turns in to a car crash. The results? Nearly 2 million hits on youtube in the first six months alone – and groups of youngsters posting it to their own sites. We tested it first in colleges, and used their feedback. We shot it in HD for release in cinemas - just one example of multi format usage.

Awards:
New York Film Festivals Film & Video Awards - Gold World Medal
US International Film & Video Award - Certificate for creative excellence
IVCA Awards - Industry Award for Effective Communication