#35

Project:
Changing Lanes

Client:
Road Safety for North West

Speed Dating

You’re a young driver surfing YouTube and you come across a video of some hot girls in a car. The guy driving the car can’t stop turning around to see what’s going on in the back seat. It ends in tragedy.

Your first thought – is this real? Your next thought… that could have been me.

The ‘Changing Lanes’ viral, to date, has impacted almost 1.5 million viewers on YouTube with this message - a number that’s growing daily. Commissioned by Road Safety North West it was launched online as part of a series of video virals aimed at preventing driver distraction.

To see one of the other virals in the series, Speed Dating, click here