Girlguiding is the largest youth organisation for girls in the UK. For many it’s life-changing – giving them their first experience of decision-making and taking responsibility for other people. How best to get this across?

We used a bouncy, graphics-led montage of recent archive footage, photographs and graphics to bring the charity to life – helping to reflect their fresh, modern visual identity, and showing the reality of who they are and what they do.

“A testing brief, but ST16 pulled it off - accurately reflecting our modern brand but balancing all the needs of those inside our huge organisation. It was very popular at its ‘premiere’ and will be hugely helpful going forward.”
Visual Projects Manager, Girlguiding UK