Our approach cut through the marketing spiel to tell it straight from the horse’s mouth, or in this case, the local landlord’s. The finished film guides viewers through various candid questions including ‘Is running a pub for you?’ to practical steps such as applying for a personal licence.

Most of Marston’s competitors are sending out large mountains of paper - our CD-ROM solution delivered not only on originality but has significant long term cost benefits. Seamlessly integrating film and written content, users can simply click to view printable forms and reading material once they have watched the relevant film. As well as cutting down on printing costs, documents can also be updated quickly and simply allowing maximum flexibility in a changing marketplace.

Awards:
IVCA 2010 - Highly Commended