ARM big.LITTLE Viral

Client: ARM

• Youtube
• Corporate
• Animation
• Graphics
• Online Video
• Promotional
• Social Media
• Viral

Long standing ST16 client, FTSE 100 microprocessor design leader, ARM turned to us for a viral video production to help launch their big.LITTLE concept. Without getting too technical big.LITTLE is clever microchip technology providing high-performance when required but allowing devices to switch to a lower performance processor for simple tasks. Ultimately this increases efficiency and saves power in mobile applications. 

But how to get this message out to the desktops of electronics engineers around the world who might want to use this technology? Working in collaboration with ARM’s PR agency we produced 3 short animated viral films communicating the message in a quirky way...

The result? Over 50,000 views with the right people in a month, a very happy client and loads of industry buzz…

“The viral video views far exceeded expectation and critically the trade press picked up on the campaign providing significant and important coverage.”
Senior Marketing Communications Manager, ARM