Cargotec Hero’s

Client: Cargotec

• Corporate
• Internal Comms
• Personalised Video
• Promotional
• Variable Video
• Viral

Our personalised video technology enables us to put your viewers name in the video - be that a cherished client, a potential customer or a valued employee. They could see their name on the back of a football shirt in Wembley, a billboard in Piccadilly Circus or even projected onto the moon. Our creative team will develop a bespoke concept to fit your brand and your audience.

One application of this groundbreaking technology is for internal communications. Cargotec wanted to get everyone talking about a new software system and encourage people to sign up for an account.

We created two ‘teaser’ viral videos to generate excitement and intrigue about the software launch. Then on launch day, employees received an email with a link to watch themselves as the office ‘hero’. Shot in ‘point of view’ style on location in Cargotec’s office the film was a huge success with employees.

‘Viewers responded really well to seeing themselves in the video - it definitely took them by surprise! We were also really pleased with the viral effect the video had internally - on average each person who viewed the video shared it with 3 or more colleagues. it definitely had that ‘show it to a friend’ factor.’ Cargotec, Manager - Marketing & CRM

Awards:

Shortlisted for Institute of Internal Communication Award - Result Pending 24th Feb 2012