Work

Steamed Up

Client: North Lancashire PCT

Young male drivers are sick of being preached at. To reach them, we had to create something that wasn't an instant turn off.

Our hard-hitting YouTube viral production struck a nerve. To date it has been seen by over 6 million people, including 40% of our target audience. Crucial to its success was including local focus groups at every stage and taking their insights on board.

The viral has generated a massive level of spin off PR for the cause including items on the BBC and The Times Online. Most importantly, thousands of users on YouTube have left spontaneous comments indicating a positive behavioural change.

"OMG! That video had me in tears! I was kinda confused as to why my friend sent me that but now I know!"

"Powerful"

"Wow that definitely sends a good message. I'm 18 so it definitely made me think." 

-YouTube users

"Steamed Up was a ground breaking piece of creative which gained both massive profile for our social marketing campaign and actually started identifiable attitude change amongst the target audience." Assistant Director, Public Health, NHS North Lancashire

Awards:

  • IVCA Gold Industry Award for Effective Communication
  • New York Film Festivals GOLD, Public Sector
  • US International Films and Video Festival Certificate of Excellence
Steamed Up
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